At WhoWhatWear, we bridge the gap between celebrity style and your everyday wardrobe. Our platform uses cutting edge AI technology to identify exactly what your favorite celebrities, influencers, and WAGs are wearing — from designer outfits to drugstore makeup dupes. We make it easy for you to shop the looks you love in just a few clicks, whether you want the exact item or an affordable alternative. No more endless scrolling or guessing — we bring fashion inspiration and convenience together so you can look and feel like your icons, effortlessly.